Insight / September 6, 2018 / by

Medical Millennials: The impact of demographics on conference strategies

It’s no surprise that the working demographic is getting younger. According to a report from KPMG, Millennials - defined as those born between 1980 and 1995 - currently represent 35% ... Read More
Insight / August 21, 2018 / by

Social media for medical associations: How does it work and how do you do it?

There was a time where the annual conference was the only time a medical association could get together, network, learn and gather information. That is still true to an extent, ... Read More
Insight / July 19, 2018 / by

From passive to active: flip the switch and make your event more engaging

A 2016 report by the Event Marketing Institute claims that the biggest spenders on events - companies who budget $50-100 million per year - expect a 5:1 return on their ... Read More
Insight / June 19, 2018 / by

How to design your event with a millennial mindset

Millennials, says the New York Post, are taking over the workforce - by 2020, they’ll comprise half of the people currently in employment in the USA. Forbes claims they’re the ... Read More